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WORKSHOP TOPICS |
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Papers on all aspects of
data mining and audience
intelligence for
advertising are
solicited. Areas of
interest include, but
are not limited to: |
-
Mining for Ad
Relevance and
Ranking
-
Ad relevance
measurement
-
Ad ranking
algorithms
-
Ad text
creation and
evaluation
-
Audience
Intelligence &
User Modeling
-
Understanding
user intent
from search,
browsing &
social
network
activities
-
Behavioral
targeting -
modeling
online user
behaviors
for targeted
advertisement
-
User
segmentation
-
Demographics
& location
prediction
-
Personalized
advertising
-
Content
Understanding
-
Content-targeted
advertising
-
Opinion/sentiment
mining
-
Mining
social
networks and
blogs
-
Web scale
information
extraction
for online
advertisement
-
Text mining
techniques
such as
named entity
extraction,
query
classification,
keyword
extraction,
and other
topics
-
Understanding
multimedia
content for
online
advertisement
-
Search Engine
Marketing,
Optimization (SEMs,
SEOs)
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Other Topics in
Advertising
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Advertising
on new
channels
such as
mobile
devices
-
Tracking
effectiveness
of
advertisement
campaigns
-
Consumer
privacy and
data use
policy
-
Privacy
preserving
data mining
approaches
-
Fraud and
spam
detection &
prevention
in online
advertisements
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IMPORTANT DATES |
-
May 20, 2009: Electronic submission of full papers
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May 27, 2009: Author notification
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June 3, 2009: Submission of Camera-ready papers
-
June 28, 2009: Workshop in
Paris, France
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PUBLICATION |
- The initial Workshop papers will be published with the ACM SIGKDD 2009 conference CD
-
The workshop proceedings
will be added to ACM Digital Library along with the main conference proceedings.
- One or two papers will be recommended to SIGKDD Explorations.
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