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09:00am -
10:00am: Session
1
- 09:00am -
09:30am: An
Empirical
Analysis of
Return on
Investment
Maximization in
Sponsored Search
Auctions, Jason
Auerbach, Joel
Galenson, Mukund
Sundararajan.
- 09:30am -
10:00am: Online
Effects of
Offline Ads,
Diane Lambert,
Daryl Pregibon.
-
10:00am -
10:30am: Coffee
Break
-
10:30am -
11:30am: Invited
Talk
-
11:30am -
12:00pm: Session
2
- 11:30am -
12:00pm:
Comparing
Performance
Metrics in
Organic Search
with Sponsored
Search
Advertising,
Anindya Ghose,
Sha Yang.
-
12:00pm -
14:00pm: Lunch
-
14:00pm -
15:00pm: Session
3
- 14:00pm -
14:30pm: An
Algorithm for
Analyzing
Personalized
Online
Commercial
Intention, Derek
Hao Hu, Qiang
Yang, Ying Li.
- 14:30pm -
15:00pm:
Consistent
Phrase Relevance
Measures,
Wen-tau Yih,
Christopher
Meek.
-
15:00pm -
15:30pm: Coffee
Break
-
15:30pm -
16:30pm: Session
4
- 15:30pm -
16:00pm:
Variable
Selection for Ad
Prediction, Suma
Bhat, Kenneth
Church.
- 16:00pm -
16:30pm:
Sponsored
Ad-Based
Similarity: An
Approach to
Mining
Collective
Advertiser
Intelligence,
Jessica Staddon.
-
16:30pm -
17:00pm: Open
Discussion
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