|
|
| WORKSHOP TOPICS |
| Areas of interest include, but are not limited to: |
-
Audience
Intelligence & User
Modeling
-
Understanding
user intent from
search, browsing
& social network
activities
-
Behavioral
targeting -
modeling online
user behaviors
for targeted
advertisement
-
User
segmentation
-
Demographics &
location
prediction
-
Personalized
advertising
-
Content
Understanding
-
Content-targeted
advertising
-
Opinion/sentiment
mining
-
Mining social
networks and
blogs
-
Web scale
information
extraction for
online
advertisement
-
Text mining
techniques such
as named entity
extraction,
query
classification,
keyword
extraction, and
other topics
-
Understanding
multimedia
content for
online
advertisement
-
Marketplace Design &
Management
-
Auctions -
theory &
practice
-
Ad relevance and
ad ranking
-
Advertising on
new channels
such as mobile
devices
-
Search engine
marketing,
optimization (SEMs,
SEOs)
-
Fraud and spam
detection &
prevention in
online
advertisements
-
Other Topics in
Advertising
-
Tracking
effectiveness of
advertisement
campaigns
-
Consumer privacy
and data use
policy
-
Privacy
preserving data
mining
approaches
|
| IMPORTANT DATES |
-
June 4, 2008: Electronic submission of full papers
- June
25, 2008: Author notification
- July
2, 2008: Submission of Camera-ready papers
- August 24, 2008: Workshop in Las Vegas, USA
|
| PUBLICATION |
- The initial Workshop papers will be published with the ACM SIGKDD 2008 conference CD
-
The workshop proceedings
will be added to ACM Digital Library along with the main conference proceedings.
- One or two papers will be recommended to SIGKDD Explorations as we did in ADKDD 2007.
|
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