YaData's SRM is an end-to-end segment lifecycle management system. Using a central dashboard to
perform all segment related activities including segment discovery (interfacing with the SDR), analysis
& research, marketing decision support and tracking to monitor segment evolution, the user can easily
and efficiently manage a multitude of segments and reach an optimized marketing mix for each
segment.
SRM revolutionizes segment management in the same vein that CRM revolutionized customer
management.