We are studying social networks and their use in advertising.
Social VideoThis tool allows users to share personal videos, and view or add comments to videos that others have shared. For example, a user may have video footage of her first skydiving attempt. The user could let her friends know what she was thinking about when she jumped out of the plane by editing the footage.
Live Buzz is an upcoming tool. It monitors online activities on Live Search and provides the user demographic and geographic distribution of the query terms.