Resources

Microsoft adCenter Labs has acquired YaData Ltd., a provider of advanced tools for the discovery of unique customer segments. YaData's Segmentation Suite is a desktop solution that enables marketing managers to autonomously discover, understand, operate in, and manage multiple actionable customer segments on a daily basis. Without the need for any statistical or analytical knowledge, marketing managers can utilize YaData's black-box approach to navigate the data and uncover customer behavior.

For further details please visit Micro-segmentation

Keyword Services Platform (KSP) is a platform that contains a set of providers (algorithms). These algorithms dig into various data sources (search and paid search log, passport, advertising database, etc.) and provide keyword intelligences through a set of Web services APIs. Developers can use these services to build the next generation advertising applications and beyond.

KSP Explorer is a Web-based user interface for KSP users and developers to explore the whole system. It provides a user interface to browse KSP services, create queries, and view results.

Keyword Explorer provides 1000 keywords with highest impression for each vertical in the Browsing Taxonomy. Monetization information like Clicks, CTR, and CPC are listed for each keyword. It provides both table and graphical views.

The Dashboard helps advertisers discover new keywords, compare performance metrics, forecast traffic trends, and do web site and vertical analysis. This tool makes it easy to build a keyword list and export it to Microsoft Excel for use in an ad campaign on Microsoft adCenter.

The adCenter Add-in for Excel Beta is a keyword research and optimization tool powered by Microsoft's Keyword Services Platform. The adCenter Add-in enables users to rapidly build out or expand keyword lists and plan keyword strategy based on a range of attributes such as relevance, historical traffic (with absolute numbers), historical cost, volume, geography and demographics.

Video Tutorial: Microsoft adCenter Add In For Excel - Overview

Video Tutorial: Microsoft adCenter Add In For Excel - Keyword Wizard

For further details please visit KSP web site

The Microsoft adCenter platform offers innovative audience intelligence tools to generate improved search advertising results. It can help you improve your return on investment when it comes to paid search advertising.

Create your adCenter account, define your target market, and set an ad budget. When shoppers see your ads, click to your site, and buy what they were looking for, you get a good return on your investment. Visit Live Search today and see how advertisers are utilizing the power of search advertising. Type in a few key words and discover how it can work for you.

Microsoft search advertising makes your search advertising campaign easy to manage, with simple-to-use in-depth campaign analysis; intelligent targeting based on location, gender, or day; and access to up-to-the-minute research.

Content Advertising: Expand your reach to millions and help achieve your target goals by extending your Microsoft adCenter search campaigns to the Microsoft content network. With Microsoft content ads, your message appears on a select network of high-traffic editorial pages. Target the right people at the right time-all on quality, Microsoft-owned web sites including MSN Money, MSN Entertainment, FOX Sports, and more.

For further details please visit Microsoft adCenter web site

This is an official support community for Microsoft adCenter users. Register, subscribe, post questions and comments, or check out case studies, and optimize ad campaigns using best practices .

The support community can help you connect with search advertising pros from Microsoft and across the industry. You can also interact with development pros from Microsoft and other businesses that use the adCenter API. Get help, share your experiences, and let them know what you'd like from the adCenter API.

The support community also provides a number of discussion forums related to Microsoft adCenter advertising platforms such as the Microsoft adCenter Analytics tool, the adCenter Add-in Beta for Excel 2007, the adCenter Desktop Beta, and developer topics related to the adCenter API.

For further details please visit Microsoft adCenter Online Support Community

Microsoft adCenter Analytics is a free on demand Web analytics application. It helps you optimize your business ROI and easily define and gather a 360 view of behavior. Eight report categories offer rich Web metrics, supporting your ability to make informed decisions; at the right time, for the right audience. Demographics and behavior, site content and campaign performance - All in One Place!

Highlights

• Respond to your market. Easily graph and view campaign data including visits, conversion rates, and goal ROI. Gain insight and make informed decisions.
• Gain control of ROI and assess performance of third-party search marketing campaigns¡ªincluding Google and Yahoo.
• Better understand customer intent, site traffic, behavior, and campaign performance.

For further details please visit Microsoft adCenter Analytics web site